Outside The Lines

Numbers Brand 720 

Numbers Nursery

Numbers Nursery is a Smart Savings project that delivers Number and Money Play sessions to help babies and children aged 3 months to 4 years to learn about money and numbers through play. In developing the brand it was important that we reflected a sense of fun and activity and had a character that appeals to young children and their parents. Through research we identified that animal characters are particularly popular with young children and we chose the elephant character as elephants are known for their good memories but also for their link to the circus which is active and playful. The elephant purposefully has a slightly clumsy/off balance look to make it more fun and appealing (inspired by the appeal of Mr Tumble on CBeebies).